Tag: Email Marketing Analysis

Digging Deep in to Analytics for a Unique School – CRMS

12 Aug 19
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CRMS Biology teacher Kayo Forbes with his students

I was thrilled to spend most of this past year working with Colorado Rocky Mountain School as a consultant. Modern Day Media helped the school take a deep dive into their digital marketing including a thorough analysis of social media, e-newsletter efforts and website.

CRMS is a private college-preparatory school for grades 9-12 located in Carbondale. It offers an outstanding education for both boarding and day students with a small student body and an emphasis on the outdoor classroom and alternative mountain sports including rock-climbing, kayaking and telemark skiing. The faculty and staff truly care about the kids and give each and every one of them the support to become the best version of themselves.

Fall Outdoor Orientation Trip

We reviewed and analyzed their audiences, engagement levels, Google Analytics and online advertising to see how they were connecting and which methods provided them with the best return on investment. I really enjoyed the work and look forward to seeing the fruits of our analysis pay off as new marketing initiatives in the next few years!