Category: Uncategorized

Digging Deep in to Analytics for a Unique School – CRMS

12 Aug 19
Alan
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CRMS Biology teacher Kayo Forbes with his students

I was thrilled to spend most of this past year working with Colorado Rocky Mountain School as a consultant. Modern Day Media helped the school take a deep dive into their digital marketing including a thorough analysis of social media, e-newsletter efforts and website.

CRMS is a private college-preparatory school for grades 9-12 located in Carbondale. It offers an outstanding education for both boarding and day students with a small student body and an emphasis on the outdoor classroom and alternative mountain sports including rock-climbing, kayaking and telemark skiing. The faculty and staff truly care about the kids and give each and every one of them the support to become the best version of themselves.

Fall Outdoor Orientation Trip

We reviewed and analyzed their audiences, engagement levels, Google Analytics and online advertising to see how they were connecting and which methods provided them with the best return on investment. I really enjoyed the work and look forward to seeing the fruits of our analysis pay off as new marketing initiatives in the next few years!

Remarketing Done Right

17 Oct 15
Alan
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My longtime real estate and vacation rental client Gareth Williams and I are working together on a new remarketing campaign using a wide variety of online advertising tools; some from Facebook, some from Google. It’s good to be able to keep pace with the Google changes to the industry that have helped online marketing campaigns gather better information about their audiences. Their algorithm updates have also reduced the effectiveness of black (or grey) hat fly-by-night SEO companies trying to make a quick buck using crappy SEO tactics. They no longer work.

I’m hoping to use the knowledge I’m gaining working with Gareth with other clients including:

  • How to build lists and target audiences using Facebook
  • How to deploy remarketing tags on WordPress sites
  • How to drive traffic to landing pages using Mailchimp email marketing
  • How to capture those visitors and build specific ad campaigns just for them

Gareth’s got a wide range of top-end vacation rental properties available this winter season in Aspen including inventory at the Ritz Carlton Aspen Highlands, the St. Regis Aspen, the Hyatt Grand Aspen and more. Visit him at gwillproperties.com for more information and stay tuned for the release of his new domain and new site!

Extraordinary Timepieces

01 Oct 14
Alan
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I’m really enjoying working with Meridian Jewelers in Aspen on their social media marketing. Meridian is owned by Robin and Kenny Smith and features some of Aspen’s finest jewelry and timepieces like this beautiful A. Lange & Sohne¬†Tourbillon Pour le M√©rite watch. Have a look at what it can do here! Like and follow them on their Facebook page!

 

Hello world!

01 Oct 14
Alan
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I’m very excited to introduce Modern Day Media to the world at large. After well more than a decade working in marketing for a wide variety of businesses mostly here in the Roaring Fork Valley in Colorado, I’m launching MDM to help clients solve the new media puzzle!

Modern Day Media picks up where Post Time Media leaves off, giving small businesses the tools and insights they need to master social media marketing and build sustainable communities of fans, followers and customers. I wish to thank my business partner, colleague and friend Michael Conniff, the Isaacson School for New Media and my many friends and past clients for helping me reach this exciting moment. The future looks bright!