It started with a simple idea, why can’t businesses and entrepreneurs connect with their audience directly? Why do they have to settle for distribution channels that may or may not generate a return for their money? Why not tell your own story and engage with your customers, fans and friends? Social media has become revolutionary by giving businesses this very chance. It offers direct connection, unfiltered communication and direct feedback for any business regardless of size.

As I sat in my kitchen talking to my family about a name my business, my daughter’s first suggestion struck home immediately. Modern Day Media. It encompasses everything I’ve been working on for the past several years, from non-profit to for-profit, from individual professionals to large coop utilities.

Nothing since the advent of television has been as groundbreaking as the proliferation of new connected technology social media channels. We now access information and keep in touch to a degree that’s unprecedented in our history.

But where do you start? It’s almost overwhelming the choices that are available now not to mention learning the strategies for each one. This is where Modern Day Media comes in. We specialize in helping businesses make sense of it all and delivering the content that gets people to sit up and take notice. Give us a call, we’d love the chance to work with you.

There’s an old adage, give a man a fish and feed him for a day, teach a man to fish and he’ll feed himself for the rest of his life. Learning and using technology is no different. It’s just a set of tools that help people perform work. Depending upon what you want to accomplish, these tools can make things a lot easier.

What are the tools? Computers that connect to the internet are the most fundamental ones. Smartphones and tablets are the main other ones. Having a pen and paper will allow you to write but not share what you’ve written (unless you take a photograph and share that). Websites, social media platforms and messaging software are the “tools” that reside either online or locally as software on your computer.

What do you want to accomplish? So much of what people and businesses do these days revolves around information. We consume it, deliver it and share it. An entire new paradigm has grown around this concept. While face to face and phone calls are still vitally important, they’re not the only ways we communicate anymore. Are they still the best, it depends on the circumstance and the information you wish to share.

Sharing information and insight can lead to connections that will drive business. Empowerment is two things: mastering the tools that let you communicate and developing the messages (information and insight) that you wish to convey. I’d prefer to teach people to fish over the alternative any day.

I’m very excited to introduce Modern Day Media to the world at large. After well more than a decade working in marketing for a wide variety of businesses mostly here in the Roaring Fork Valley in Colorado, I’m launching MDM to help clients solve the new media puzzle!

Modern Day Media picks up where Post Time Media leaves off, giving small businesses the tools and insights they need to master social media marketing and build sustainable communities of fans, followers and customers. I wish to thank my business partner, colleague and friend Michael Conniff, the Isaacson School for New Media and my many friends and past clients for helping me reach this exciting moment. The future looks bright!